How Call Tracking Helps You Nurture Leads
Generating leads is a priority for most businesses but have you thought of how you are going to nurture these leads until they are ready to make a purchase from you? That is exactly what we are going to cover in this blog.
Here’s what you’ll learn in the article
- What is lead nurturing?
- Why lead nurturing is important?
- How to win at lead nurturing?
What is lead nurturing?Lead nurturing is the process of purposefully and effectively engaging your target audience through content marketing and social media by offering relevant and valuable information. Lead nurturing is the foundation of every marketing plan and must be designed to support your customers through every stage of the buying journey and the sales funnel. lead nurturing involves building a relationship of trust by listening to the needs of your prospects and offering them reliable and valuable information when they need it.
Why is lead nurturing important?According to research conducted by Marketo, 50% of all your leads are not ready to make a purchase. When looking at this number, it’s easy to wonder why should you even bother with lead nurturing and you may only want to focus on those leads already halfway through the buying process. Is that the right thing to do? No. Here is a good reason to invest in lead nurturing. With an effective lead nurturing plan, companies can see a 50% increase in sales-ready leads at a 33% lower cost. If you are looking to see these numbers fall into your marketing strategy then lead nurturing is your way forward. Additionally, HubSpot’s study found that response rates decline as the age of a lead increases and InsideSales.com found that 35-50% of sales go to the vendor that responds first to an inquiry. What does this mean to you? If you have a good response strategy in place, you could get that sale. 66% of buyers said that “consistent and relevant communication is a top influencing factor when choosing a solution provider. And the only way that can happen is through lead nurturing. Lead nurturing helps businesses
- Effectively communicate with customers
- Build trusted relations through thought leadership
- Maintain consistent communication.
- Identify interest and pain points
- Find upselling or cross-selling opportunities
- Encourage referrals that lead to new customers
How to effectively nature your leadsNow that you have understood why it is important to nurture your leads, let us look at a few ways you can effectively nurture them. If you are wondering where to start when it comes to lead nurturing, start from your website. Optimizing the customer or lead journeys that happen on your website is pivotal in the nurturing stage to drive conversions. And how do you nurture these leads on your website? We’re going to discuss that in the points below.
Create compelling contentWhen creating your website content, ensure that you’re not just including fluff or pretty content. You have to make sure your content is addressing your leads issues, creating interest and curiosity in your brand, product, or service, and giving them solutions. When optimizing your website, start with,
- Optimizing your product page to make sure the solution you’re offering is clear
- Include bots and live chats to make communication fast and easy
- And most importantly make it easy and simple for your leads to contact you, or schedule a demo
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